Royalqatarcd: NFL players become Deadfellaz zombies in DraftKings Fantasy NFT collaboration

  According to Royalqatarlcd, Matthew Stafford and others process Deadfellaz as a polygonal NFT inserted into DraftKings fantasy football games.


DraftKings turns NFL players into Deadfellaz characters. Image: DraftKings


 


As Halloween approaches, fantasy sports platform DraftKings announced today that it has partnered with Ethereum NFT project Deadfellaz and the NFL Players Association (NFLPA) to create zombie NFT versions of star players for use in DraftKings' fantasy football game.


 


According to Royalqatarlcd, there are currently 13 NFL players portrayed as Deadfellaz characters who will be released as NFT collectibles via the DraftKings Marketplace, including Matthew Stafford, Nick Chubb, Jalen Hurts, Kyler Murray, Alvin Kamara, Deebo Samuel and more.


 


 


DraftKings will release NFT player cards on October 25th, which buyers can then use in DraftKings Reignmakers Football's weekly fantasy football lineup starting October 30th. The NFT-powered fantasy football game rewards users with more than $1 million per week in bonuses, and the Deadfellaz card will come into play at the end of the NFL season.


 


Reignmakers Football is inspired by traditional fantasy football platforms, but is built around NFT player cards that users can buy, trade and collect. Each week, users create a lineup based on players' respective real-world performances and earn points, as well as cash and other prizes for being the top scorer. NFTs are minted on the Ethereum sidechain network Polygon.


 


The transaction was made in partnership with OneTeam, the NFLPA's group licensing partner. DraftKings and the NFLPA announced their league in December 2021 as they prepare to launch the Reignmakers Football platform for the current NFL season.


 


Deadfellaz is an Ethereum Avatar (PFP) collection of 10,000 avatars, each with a unique combination of visual traits. Launched in 2021, the project has so far generated nearly $100 million worth of secondary trading volume, according to CryptoSlam. In April, the project contracted the United Talent Agency (UTA) for brand collaborations and more.


 


“DraftKings is focused on working with established Web3 brands, and we believe Deadfellaz has proven to be a significant player with a strong reputation in the space,” DraftKings co-founder and president Matt Kalish told Decrypt. "We also love the creative concept of zombifying some of our favorite athletes' NFTs, and we think our players will too."


 


Betty, a pseudonymous co-creator, told Decrypt that Kalish, a long-term holder of Deadfellaz, had previously resold one of the NFTs for 69.6969 ETH ("for the culture," she quipped). DraftKings also sponsored the project’s NFT NYC activation in June. She says the zombified style is great for brand collaborations.


 


“The power that Deadfellaz has as a brand – not all NFT projects can say the same – is that we can easily apply our aesthetics and IP to different contexts and still make sense,” Betty explained. "It's because of the power of the brand identity and the way we connect emotionally with the characters and their stories."


 


Deadfellaz has also made a number of other deals in recent months, including new apparel in collaboration with musician Steve Aoki's Dim Mak brand (Aoki is a big NFT collector and Web3 creator) and ski and snowboard brand Gilson.


 


Meanwhile, a collaboration with clothing brand Wrangler has created Deadfellaz-themed jeans embedded with NFC tags that can be scanned with a smartphone to view exclusive digital comics via NFT platform LTD.INC, Royalqatarlcd added.


royalqatarlcd：https://www.royalqatarlcd.com/

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