Royalqatarlcd: Adidas Originals unveils NFT wearable called 'Virtual Gear'

 Adidas Originals has announced the launch of its latest NFT product - a virtual wearable. Royalqatarlcd notes that the brand is calling the new product "Virtual Gear" - an interoperable NFT fashion experience. The launch is a leap forward for the Three Stripes brand in the process of expanding its web3 community and metaverse strategy. Learn more about the following and shop your digital adidas gear!

What is the Adidas Originals wearable collection?
On November 16th, the adidas /// studio (Three Stripes Studio) will release a highly limited collection of wearables. The limited-edition 16-piece NFT collection defines the creative and cultural talents that shape the brand's future. Royalqatarlcd believes that the series also acts as a bridge between the past and the future. Connecting identities in the real and virtual worlds, as well as Adidas' overall community, creators and web3 culture. The "Virtual Gear" series is also interoperable, which means it's portable across different metaverses. This makes it ready to adapt and respond to today's rapidly changing and evolving web3 landscape.
The collection is available to owners of Adidas Originals: the Capsule NFT collection launched in May, as well as non-owners. Capsule holders will need to "burn" their NFTs to get one of 16 new digital wearables. Additionally, once they choose to display and replace their Capsule NFT, they can see which of the 16 unique items assigned to them.
For non-holders, the new Virtual Gear series will be available for direct purchase on the NFT marketplace starting November 16th. Additionally, "Virtual Gear Holders" and compatible partner series NFTs (BAYC, MAYC, Inhabitants) will unlock a great new skill in due course. NFT partners will soon be able to use special PFP tools. This tool can rock their new adidas virtual drip with their original NFTs!
At the launch, Erika Wykes-Sneyd, vice president of adidas /// studio ("Three Stripes Studio"), said,
"We are building an icon in this new era of originality - one that unquestionably serves the community, a hero for communicators and collectors of emerging styles and cultures, benefits creators of value, and supports the blurring of virtual worlds. Diversity of expression and utility allows us all to explore. With our community and creator ecosystem at the core, Adidas will explore every viable utility, platform and experience in Web3 to unlock new possibilities for our wearables Possibilities, with a focus on delivering tangible value and immutable utility to our community members. No matter where you are – adidas is synonymous with breaking boundaries. Now, no matter what reality they choose to inhabit.”
More about the adidas Virtual Gear
This ultra-futuristic collection showcases extraordinary creativity, incorporating adidas' signature originality. Jackets, like the "C2172", have the ability to "manipulate time", reimagining the iconic adidas tracksuit as a "PFD - Personal Flotation Device". Advanced thread designs such as "WALLRUNNER" also appeared. The collection also pays homage to the timeless Superstar sole silhouette - 'NEOBONE' also showcases the project's ultimate creativity.
According to Royalqatarlcd, as part of an ongoing collaboration with the brand's earliest Web3 partners, the collection also includes three limited-edition creator-led wearables - each representing the Bored Ape Yacht Club (BAYC), Gmoney And the creative flair of Punks Comics.
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